Assistant Professor, Marketing
UNIVERSITY OF ILLINOIS, CHICAGO
Marcel Rosa-Salas is an Assistant Professor of Marketing at the University of Illinois, Chicago. She is a cultural anthropologist & documentarian who proudly hails from Brooklyn, NY.
She researches, writes and teaches about the power that consumer culture has in shaping our common sense about race, ethnicity, & what it means to be a human being.
She is the co-author of The Nameplate: Jewelry, Culture and Identity (with Isabel Flower) and she is completing her book about racially targeted advertising Total Market American: Race, Data & Advertising (forthcoming with Duke University Press).
Rosa-Salas has a PhD in cultural anthropology from New York University and received my B.A. in Africana Studies from the University of Pennsylvania.
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